Retail, Website, Microsite, Digital, Social Media, Case Study

Extraordinary Women, Extraordinary Stories Campaign

In my role as Senior Art Director, I designed a sophisticated microsite for Cole Haan's "Extraordinary Women, Extraordinary Stories" campaign. The timeless microsite features a sleek sidebar menu, elegant typography and freeform interactive modules, creating an engaging user experience. By leveraging Cass Bird's stunning brand photography and adhering to Cole Haan's guidelines, I crafted a high-end editorial aesthetic that perfectly complements the campaign's intimate portrayal of Kloss and Turlington-Burns. The campaign extended across digital platforms, social media, and in retail stores, ensuring a cohesive and impactful presence across all channels.