Retail, Product Campaign

Gen Z isn't seeking perfection. They are uninterested in conforming to a single identity or style; instead, they possess the confidence to explore and express themselves freely. The 'Forever Chuck. For Every You' campaign strategically positions Converse's iconic Chuck Taylor sneakers as the ideal footwear for this dynamic and diverse generation of teenagers. The campaign emphasizes that Chucks are the perfect choice for anyone, regardless of their unique identity or style.

To bring this message to life, the integrated campaign featured a star-studded lineup of influencers and celebrities popular with Gen Z. These included actress and singer Sabrina Carpenter, supermodel Taylor Hill, actor and photographer Cole Sprouse, model and dancer Alton Mason, actress and activist Rowan Blanchard, singer and model Selah Marley, and actress Alisha Boe.

The campaign's centerpiece was a captivating film that showcased these ambassadors embracing their individuality while sporting their Chucks. This film resonated strongly with the target audience, amassing over four million views on YouTube within the first five days of its release, demonstrating the powerful appeal and timeless relevance of Chuck Taylor sneakers to the new generation.

Photography by Ryan McGinley