Marketing Campaign, Photography, Styling

Don Julio-TASOH Campaign

To celebrate Hispanic Heritage Month, Don Julio, a brand deeply rooted in a rich Mexican heritage, proudly introduces "Take A Sip Of Heritage" (TASOH). This captivating series shines a spotlight on mixologists of Hispanic descent, each of whom brings a unique cultural perspective to their craft. These talented individuals create exquisitely crafted cocktails inspired by their personal backgrounds and the flavors that evoke memories of home. Whether drawing on their experiences in Latin America or the traditions of Hispanic households in the United States, these mixologists infuse their creations with the essence of their heritage, offering a taste of their cultural roots in every sip. Through ASOH, Don Julio not only celebrates the vibrant diversity of Hispanic cultures but also honors the art of mixology as a bridge between tradition and innovation.

This campaign spanned across print, digital and social media.