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JENNIE POON

Creative Director // Design Lead

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Retail / Events / Experiential / Environments

// role: AD // co: Nike In my role as Associate Creative Director, I spearheaded Nike's Play Your Game 360 Brand strategy campaign, a comprehensive initiative spanning print, digital, and out-of-home (OOH) platforms. Nike, a global leader in a
// role: CD // co: Taiso As the Creative Director, I had the privilege of collaborating with Taiso, a prominent Japanese retail corporation known for its trend-forward merchandise offered at affordable prices. This project presented an exciti
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// role: CD // co: Hybee // project: Café Halazia brand identity // CAFÉ HALAZIA is an up and coming immersive coffee house located in Incheon, South Korea. I designed the brand identity for all digital, social and print promotions. Cafés and c
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// role: ACD // co: Comcast // interactive Enter the realm of innovation with our interactive X10G Network EduGame, a groundbreaking experience meticulously designed to captivate and immerse consumers like never before. It's not just a game;
// role: ACD // co: Comcast // interactive The result? An educational, interactive crane game concept that stands as a testament to innovation and user engagement. This concept is not confined solely to the immersive realm of in-store Passion
// role: ACD // co: Comcast // project: StudioX Chicago // I designed animated digital store signage for the entrance as well as a bi-level passion tower that displays products and features.
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Jennie Poon © 2024 All rights reserved.