Retail, Events, Experiential, Environments

In my role as Associate Creative Director (ACD), I led Nike's Play Your Game 360 Brand strategy campaign, a comprehensive initiative spanning print, digital, and out-of-home (OOH) platforms. Nike, a global leader in athletic footwear, apparel, and sports equipment, entrusted me with this exciting project.

Featuring an online drive to highlight the Nike Tiempo Boots through the a consumer friendly website journey at nikesoccer.com. I collaborated and art directed multiple illustrators to showcase several different soccer players in graphic 2D form to produce this shuttle bus vinyl wrap.

I really enjoyed creating this energetic look that carried through all sides of the vehicle. Using layers of different textures to add grit and movement. I really enjoyed creating this energetic look that carried through all sides of the vehicle. Using layers of different textures to add grit and movement.

Nike Pro Apparel - Features Michael Vick + Ladainian Thompson in OOH, digital, social and in-store formats. Role: Design System, concept + creative, photo styling, hi-end retouching, prepress.

Nike Magia de Futsal - I stylized the visual identity and created a design system for the electrifying outdoor event, held against the backdrop of Venice Beach, CA. Leading the charge, I strategized every facet, from the textured out-of-home signage, banners and team uniforms that adorned the venue. I Infused the digital and social media presence with the essence of the event, ensuring brand consistency.