Digital Activations // Landing pages // Mobile App // Go-To-Market // Accessories // Visual Brand Identity
In my role as the Associate Creative Director (ACD) for Verizon's dotcom channel, I am responsible for managing three distinct areas of business within the digital sphere: Marketing landing pages, which encompass brand representation, product launches, and service offerings; Merchandising, focusing on the Verizon App and Go-To-Market strategies; and Accessories.
A critical aspect of my role involves talent acquisition and team assembly to support diverse project requirements across different quarters. Through conducting interviews and strategically hiring key candidates, I have curated dynamic teams capable of delivering excellence in various creative endeavors. Within this framework, I oversee the work of up to 11 contract designers and three full-time employees, ensuring operational smoothness and maintaining high standards of creative output. Additionally, I provide oversight for a team of seven professionals located in Costa Rica, ensuring efficient collaboration and output. Annually, our deliverables generate over 11,000 assets exclusively for Go-To-Market initiatives, surpassing 4,000 assets for Landing pages, and achieving 3,500 assets for the mobile app.
Below, I present a selection of projects that have been successfully completed under my creative direction and supervision.
Mobile App - I led a comprehensive redesign focused on enhancing user experience, revitalizing aesthetics, and boosting engagement and sales. Central to this strategy was enhancing the presentation of products, features, rewards, and plans with bold typography and compelling visuals. I pushed the boundaries of UI design, incorporating innovative elements like typography, color schemes, and photography. The result is a visually striking, user-friendly platform that encourages engagement and drives sales.
The Verizon Unlimited Campaign offers a highly customizable approach for consumers, allowing them to mix and match different data plans to cater to the unique needs of each member on their account. Whether someone needs extensive data for streaming and gaming or just a basic plan for occasional internet use, Verizon provides the flexibility to select the perfect plan for everyone. This tailored approach ensures that every individual can find a plan that fits their specific usage patterns, making it easier for families and groups to manage their mobile data expenses effectively while enjoying the reliability and coverage that Verizon is known for.
Verizon Business Ready B2B - This landing page is a strategic online resource hub tailored for small business owners. It empowers them with essential information and support for success. The page offers free online courses, tools, coaching, networking, and direct links to pricing plans and grants. personalized with quotes from selected personas, it enriches the narrative and provides authentic insights for visitors.
Verizon Express Store - The design of this landing page serves as an announcement to the exciting opening of Verizon Express stores at various locations. Seamlessly integrating brand graphic elements and a dynamic, animated hero section and interactive click-throughs that provide engaging descriptions of the various store sections. Throughout the user journey, we ensure that consumers have the flexibility to either locate a physical store or seamlessly transition to online shopping. The design and functionality have been designed to be both scalable and responsive, guaranteeing a consistent experience across desktop, mobile, and iPad devices.
5G Built Right Hub - A dynamic landing page breaking brand boundaries with creativity. I aimed to showcase each 5G feature vividly. Utilizing organic scrolling and disruptive parallax interactions, I aimed for dynamic engagement. A custom hover dial with micro animations adds interactivity. Meticulous attention to detail in copy, typography, and brand imagery creates a captivating and informative experience, introducing 5G in a visually compelling way.
Verizon's Go-To-Market - (GTM) book of business is the cornerstone for our dotcom channel, guiding new product launches with desktop and mobile assets. It defines target customers and coordinates messaging across GTM, MyVZ, Mobile App, and Accessories. I manage over 11,000 tactics yearly in English and Spanish, demanding meticulous oversight due to template intricacies. My role involves ensuring adherence to design systems, full knowledge of IA, components and front end dev for a seamless user experience.