3D, Experiential, Conceptual, Environments, AI, Case Study

Samsung AI Wallpapers - I led the exciting task of conceptualizing and designing a series of AI-enhanced 3D rendered experiential illustrations for Samsung. The focus of this project was the Galaxy S24 Ultra, using it as a central element across various digital formats. These illustrations were designed to serve multiple purposes, including dynamic crops, textured wallpaper, and digital visual communication spanning mobile, desktop, and video platforms.

My approach pushed the boundaries of traditional design, exploring abstract themes such as fluidity, liquid metal, the interplay of light and shadow, and the organic qualities of fabric. Additionally, I incorporated the tactile essence of sculptural paper into the designs, creating visually compelling and immersive experiences. This project allowed me to blend the cutting-edge capabilities of AI and 3D rendering with artistic creativity to deliver a unique and innovative visual language for Samsung's latest flagship device.