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https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168045945-2Q9WYIN2VDULRYYXOYKD/Nickelodeon+Rags.jpg Entertainment https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168046084-DA2QI9M6Y30BYMGMSHLP/Nickelodeon+Mock+Template.jpg Entertainment https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168044316-STNRS0ED3KBWS2KW57SX/Murder.jpg Entertainment https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168269452-84170TKA2SMDDO56TEXL/Past+Tense.jpg Entertainment https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477160784808-F04UE08NBG788V3IB5GK/Fan4.jpg Entertainment https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168267692-2ZUPM4WLLTBXG7G9Q6U9/NN.jpg Entertainment http://jponyc.squarespace.com/digital daily 0.75 2023-09-26 https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1657733061355-UOFVHX32EBHBIZW28CSD/APP-Gif-TestA.gif Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1657733061355-UOFVHX32EBHBIZW28CSD/APP-Gif-TestA.gif Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1657733202743-6NWSPFPAA4K5O8X83GVR/APP-Gif-Test.gif Digital / Social Activations I oversee all dotcom creative aspects for the MYVZ mobile app, a role that has led me to interview, hire, and cultivate multiple design teams to handle the substantial workload. This includes managing a team of six talented in-house designers along with a nearshore team of five based in Costa Rica. My unwavering commitment is to consistently deliver top-notch creative solutions, always mindful of adhering to strict brand guidelines. In our journey, we've had to navigate around legacy templates and components, consistently pushing the envelope in terms of design innovation. Over the course of a year, I've personally approved a staggering 11,000 tactics, ensuring that each one lives up to our high standards of creativity and aligns seamlessly with Verizon's brand identity. We craft custom app tiles in response to specific requirements that call for showcasing various clients and talents. These dynamic tiles play a pivotal role in disseminating crucial information, ranging from concert announcements and product details to entertainment deals, pricing, and exclusive offers. Each tile design is the result of a collaborative effort that necessitates a deep understanding of the specific brand guidelines, precise specifications, and meticulous logo usage. This ensures that every design not only meets but also harmonizes with the unique identity of the client or talent it represents. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1695690727279-VFNX0DDPB1HP9R7UEWEC/2023-%28August%29-NicheToNite.gif Digital / Social Activations // role: CD // co: Niche To Nite In my role as Creative Director and content creator, I've spearheaded this Niche to Nite project, drawing inspiration from a digital comic platform like Webtoons. Within this endeavor, I not only conceived the overarching concept but also brought to life a multitude of captivating characters that inhabit the storyline. Within this endeavor, I not only conceived the overarching concept but also brought to life a multitude of captivating characters that inhabit the storyline. Within the immersive realm of the online Neosphere, where the virtual reality and augmented reality frenzy is at its peak, seemingly ordinary students transform into relentless hackers under the cover of night. Their mission? To vie for control of the coveted Niche orbs in a pulse-pounding real-time gaming showdown, where points translate into wealth and power. Each character in this electrifying saga possesses a distinct set of remarkable abilities and extraordinary skills, making the competition even more intense. But, as fate would have it, a glitch in the system unleashes chaos, trapping these determined teams in different nightmarish apocalyptic worlds. Now, their survival hinges on their ability to outmaneuver the relentless clock, winning the elusive orbs and, in doing so, securing their escape from this harrowing digital nightmare. It's a high-stakes battle against time, where every move counts and every decision can mean the difference between life and oblivion. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634855623615-I6XV2QKY4P567CQZCM7A/5G+Hub+Concept-test.png Digital / Social Activations // role: ACD // co: Verizon // dotcom In my role as Associate Creative Director (ACD), I'm responsible for overseeing the management of landing pages within the dotcom channel. For this particular project, my concept and design strategy revolved around introducing and promoting the launch of 5G Built Right Hub. I embarked on a mission to push the boundaries of our brand guidelines and navigate certain component restrictions with precision and creativity. My vision for this project was to present each 5G feature in an immersive and captivating manner. To achieve this, I designed an organic downward-scrolling layout enriched with disruptive parallax interactions, ensuring that each feature unfolded with a sense of dynamism and engagement. I also incorporated a custom hover dial feature, complete with intricate micro animations, adding an element of interactivity that would resonate with our audience. The finishing touches involved meticulous attention to detail, including carefully crafted copy, strategic typography placements, and the seamless integration of brand photography. This holistic approach aimed to not only introduce the 5G launch but also to captivate and inform our audience in a visually compelling and memorable way. My approach was deliberately designed to push the boundaries of our brand guidelines while navigating certain component limitations. I executed this strategy by meticulously highlighting each 5G feature using an intuitive and organic downward scrolling format. Within this framework, I incorporated disruptive parallax interactions that injected a dynamic and engaging quality to the presentation. Furthermore, I introduced a custom hover dial enriched with intricate micro animations, fostering interactivity and enhancing the overall user experience. To bring everything together, I fine-tuned the page with carefully curated copy and strategic typography placements, ensuring that the content was not only visually captivating but also effectively communicated the essence of our 5G features. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634856605622-NK0V8S3W9LJMXHGHWUN3/family+tech+lp.png Digital / Social Activations // role: ACD // co: Verizon // dotcom // project: Family Tech LP // I managed the landing pages on the dotcom channel along with supervising a team of 4 designers. The project ask is to accommodate 4 additional sub tabs within this landing page. The design and functionality is also to scalable on mobile and iPad. My creative solution was to keep the page aesthetically organized, the different sections defined by the brand colors and user friendly on both platforms. This was a custom coded collaboration with the agency’s front end development department. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634856021911-HRTZ0Y2GF4GO3NOIWRPP/myv+app+cards.png Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634856995293-3DKD8DUBYMQWGNXS8BQQ/Deals+LP.png Digital / Social Activations // role: ACD // co: Verizon // dotcom // project: Deals LP // I managed the Deals landing pages on the dotcom channel along with supervising a team of 4 designers. As one of Verizon’s most trafficked page-it is designed to sell products and persuade the consumer of the savings they can check out with. I designed the pages showcasing the latest features and products. Upkeep and realtime changes are daily and rapid. Each page can have up to 15 components, functioning carousels, phone plans, video features and special call outs. Certain deals call for custom designs that disrupts the base template and or component which can be a learning challenge to work through. Design and functionality are implemented to be responsive and scalable across desktop, mobile and iPad. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1689371782182-S6L0VC2RS496BZOZCZ9E/2023+Apple_VZ_1.png Digital / Social Activations // role: ACD // co: Verizon // dotcom // project: Apple Launches LPs // I managed the landing pages on the dotcom channel. The busiest times for Verizon are the 2 weeks leading up to NYD and the Apple launches. For Holiday each phase leading up until NYD required designs across all platforms. Pre Black Friday, Thanksgiving, Black Friday Weekend, Cyber Monday, Pre Holiday, NYD and Post Holiday. All of the landing pages are designed to incorporate that years brand look and elements. The Apple launches required my team of designers to work in shifts around the clock for about 3 days once the Apple Keynote presentation takes place. All assets have to be implemented in real time. I approve all of the landing pages, go-to-market and app tactics yielding more than 5K per holiday period and product launches. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634857229626-7NFMQW9Y1SAH8H8IG6RK/myv+app+redesign.png Digital / Social Activations // role: ACD // co: Verizon // mobile app // project: MYVZ app redesign // I managed the MYVZ app on the dotcom channel. It was time for a redesign and refresh on the MYVZ app. My strategic concept is to achieve better user experience, refresh look and feel, drive more engagement and sales by showcasing the products, features, rewards and plans with more visual impact and bold type. I pushed the user interface design and bending the mobile design systems with typography, color scheme, photography and other visual brand elements. The end result is disruptively appealing, more user friendly and fluid to navigate throughout. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634858952284-LX0G80X10N1T7SUJLXYZ/VZ+Express+Store+LP.png Digital / Social Activations // role: ACD // co: Verizon // dotcom In my role as Associate Creative Director (ACD), I take charge of overseeing the management of landing pages within the dotcom channel, while also providing guidance to a team of four talented designers. One of our recent projects involved creating a landing page to announce the exciting opening of Verizon Express stores at various locations. The design seamlessly integrates brand graphic elements and a dynamic, animated hero section. As you scroll down the landing page, you'll come across the "Take a Tour" component, which offers interactive click-throughs that provide engaging descriptions of the various store sections. Throughout the user journey, we ensure that consumers have the flexibility to either locate a physical store or seamlessly transition to online shopping. Our design and functionality have been meticulously crafted to be both scalable and responsive, guaranteeing a consistent and enjoyable experience across desktop, mobile, and iPad devices. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634859047913-81EECMVELTUMEBJ9N7P2/vz+pride+lp.png Digital / Social Activations // role: ACD // co: Verizon // dotcom As the Associate Creative Director (ACD), I oversee the management of landing pages within the dotcom channel, simultaneously leading and guiding a team of four talented designers. Our most recent project involves the creation of the VZ Pride landing page, a platform designed with a three-fold purpose: to demonstrate our unwavering support for the LGBTQ+ community, to raise awareness about important issues, and to facilitate donations to PFLAG, an organization dedicated to LGBTQ+ advocacy and support. The journey begins with an animated rainbow brand logo as our hero element, which immediately draws the eye and sets the tone. We've seamlessly integrated a dynamic carousel component that showcases participating locations, adding a touch of interactivity to the experience. Furthermore, there's a convenient microsite link that invites you to join the movement and upload your "Connected by Pride" videos from various locations across the states. In terms of design and functionality, I've prioritized a responsive and scalable approach to ensure a seamless experience across desktop, mobile, and iPad devices. This means that, regardless of your preferred platform, you can engage with our content effortlessly, connecting with the spirit of Pride wherever you are. Our design and functionality have been meticulously crafted to ensure responsiveness and scalability across a range of devices, including desktops, mobile phones, and iPads. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634859452146-UBZIOAV9ATIP60GZINMQ/cnbc+ad+cap+id+tags.png Digital / Social Activations // role: AD // co: CNBC // project: Adventure Capitalists social media posts + id tags // The ask is for dynamic designs featuring the host from the CNBC show Adventure Capitalists. Dhani Jones, Jeremy Bloom and Shawn Johnson East. The creation of these designs required photo retouching, color enhancement paired with stand out quotes. The desired carried across social media, online and print. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634860126244-XRJLCHNDPWCTDP1G3DCH/cnbc+ad+cap+2.png Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1636395049816-JMS2ZICGS54FNQGVF9OY/create+greate+evite.png Digital / Social Activations // role: SR. AD // co: A+E Networks // project: Create Great digital evite // I designed this company meeting evite utilizing actual photography of the venue along with a hand calligraphy logo. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634861864058-7IWNAQHLW5I8NSHW2XI2/cole+haan+social+marketing.png Digital / Social Activations // role: AD // co: Cole Haan // project: Extraordinaires social marketing // Cole Haan is an iconic American lifestyle brand of men's and women's footwear and accessories retailer serving markets worldwide. I concepted and created social media marketing assets for the “Extraordinary Women, Extraordinary Stories” campaign featuring the supermodel duo Karlie Klass and Christy Turlington-Burns. My main focus is to showcase their work, personalities and their friendship. My creative was used across multiple platforms like Facebook, Instagram, Twitter and digital rich media. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634861981288-1GRRK1QX4K4MP275CIGU/cole+haan+microsite.png Digital / Social Activations // role: AD // co: Cole Haan // project: Extraordinaires microsite // Cole Haan is an iconic American lifestyle brand of men's and women's footwear and accessories retailer serving markets worldwide. I concepted and created a microsite for the “Extraordinary Women, Extraordinary Stories” campaign featuring the supermodel duo Karlie Klass and Christy Turlington-Burns. My main focus is to showcase their work, personalities and their friendship. Through an organic and relaxed lens, that is how I designed the landing page. Minimal use of key photography, specific style of typography and copy placement leading the eye to scroll down the content. I added a functional link out menu bar tucked on the side keeping the design clean, organized and on brand. Resulting in modern and sophisticated mood. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634861863897-6G9CG9FZ0KZ92KR5DDFX/cole+haan+animated+banners.png Digital / Social Activations // role: AD // co: Cole Haan // project: Extraordinaires social marketing // Cole Haan is an iconic American lifestyle brand of men's and women's footwear and accessories retailer serving markets worldwide. I concepted and created social media marketing assets for the “Extraordinary Women, Extraordinary Stories” campaign featuring the supermodel duo Karlie Klass and Christy Turlington-Burns. My main focus is to showcase their work, personalities and their friendship. These were animated banners and video that featured personal quotes by talent who appeared in the campaigns. My creative was used across multiple platforms like Facebook, Instagram, Twitter and digital rich media. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168041695-HOWPM5TFVIIS8HQGC6Y4/MSNBC-AW-endpages.jpg Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168044193-BOEA0WZH09Y12RCQE6S9/MSNBC-Show-Memes-2.jpg Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168042476-SZRSZM2VNN3EP6BAXYTJ/MSNBC-mhp-twitter.jpg Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168043079-O5VDUJ5FKKOV34QFQBHD/MSNBC-Show-Memes-1.jpg Digital / Social Activations https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477168043099-QCJZAQDU3J4DCY9KNTP9/MSNBC-MJ-Style-frames.jpg Digital / Social Activations 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installation Artist: Zoe Leonard https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1483899416262-RB2JGWD1A5PN8RYGEQP9/Screen+Shot+2017-01-08+at+1.06.07+PM.png Social Media / Photography - Time Square https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1477765728943-8BPT0VRXJDOWJVIOD6FE/Screen+Shot+2016-10-29+at+2.08.02+PM.png Social Media / Photography - SJP + NYC http://jponyc.squarespace.com/homepage daily 0.75 2016-11-12 https://static1.squarespace.com/static/580b90588419c2373e657191/t/58277d93f7e0ab81d3e647f7/1478982896936/ homepage https://static1.squarespace.com/static/580b90588419c2373e657191/58277b6fe4fcb5051934a2db/58277cf0197aea524aa74b61/1478982896936/ homepage https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1478983004467-MW59O59PGEVT6EXNAF12/Screen+Shot+2016-11-12+at+3.36.14+PM.png homepage http://jponyc.squarespace.com/events-/-experiential-/-environments daily 0.75 2023-09-21 https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1658233753789-MQYVEYUS42KN4FV57MDL/Nike.gif Retail / Events / Experiential / Environments https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1634864339548-QX7RLF8V3I9M8XTP3S0W/nike+pyg+shuttle+wrap.png Retail / Events / Experiential / Environments https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1658233447195-J2W896LWH3SH5PK57H6O/Nike.gif Retail / Events / Experiential / Environments // role: AD // co: Nike In my role as Associate Creative Director, I spearheaded Nike's Play Your Game 360 Brand strategy campaign, a comprehensive initiative spanning print, digital, and out-of-home (OOH) platforms. Nike, a global leader in athletic footwear, apparel, and sports equipment, entrusted me with this exciting project. Featuring an online drive to highlight the Nike Tiempo Boots through the a consumer friendly website journey at nikesoccer.com. I collaborated and art directed multiple illustrators to showcase several different soccer players in graphic 2D form to produce this shuttle bus vinyl wrap. I really enjoyed creating this energetic look that carried through all sides of the vehicle. Using layers of different textures to add grit and movement. The art and logo proportions + scale was strategically designed as well as working with the print vendor to ensure precise placement, resolution and color quality. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1695328262639-GILMPU8J157RROXE3HDT/Taiso.png Retail / Events / Experiential / Environments // role: CD // co: Taiso As the Creative Director, I had the privilege of collaborating with Taiso, a prominent Japanese retail corporation known for its trend-forward merchandise offered at affordable prices. This project presented an exciting creative challenge, allowing me to help elevate their current brand, explore innovative graphic icons and concepts, and ultimately integrate them into a refreshed design system for the Shop More Campaign. I embarked on an exhilarating creative journey, crafting a meticulously curated series of custom icons and graphic marks designed to captivate audiences across all platforms. These versatile elements were engineered to maintain their impact and vibrancy, no matter the size they were displayed at. By seamlessly blending product shots with dynamic talent photography, I produced a burst of vibrant, eye-catching visuals that left an impactful mark on every medium—whether it be in print, larger-than-life out-of-home (OOH) displays, the realm of online marketing, the immersive world of retail, or the ever-evolving landscape of social media promotions. My creative vision include a vibrant tapestry to feature unbeatable bargains. In my designs, I aim to encapsulate the essence of delight and convey the resounding message that Taiso's offerings cater to a wide spectrum of individuals. To showcase the promise of remarkable deals that are readily accessible for everyone. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1690925297823-JQIPREZBBES1A0P1MEC0/MIROH-GIF-1.gif Retail / Events / Experiential / Environments https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1691438348900-Z0DTZ8B7QBW8MP4VR4RK/2023+Cafe+Halazia+Concepts.png Retail / Events / Experiential / Environments // role: CD // co: Hybee // project: Café Halazia brand identity // CAFÉ HALAZIA is an up and coming immersive coffee house located in Incheon, South Korea. I designed the brand identity for all digital, social and print promotions. Cafés and coffee culture is unique and the centre of many's social life in SK. It sometimes is a third space when apartments are small. It was only during the late 20th Century that coffee in SK became more popular. Café Halazia is an immersive coffee space designed in a luxurious but cozy futuristic theme. It offers specialty and imported grade beans and self serve stations allowing customers to try new recipes and adjust their caffeine as they prefer. CH's interior is so aesthetically calm and fluid that I chose to design the brand identity in a modern and easy to read font. Creamy neutrals, earthtones and off whites make up the primary color palette that creates a harmonious mood. The main call out is the opening month and year. Teasers will be posted across all of their social media accounts such Instagram, Facebook, TikTok and KakaoTalk. As well as their website, rich media, short/long form videos and print signage materials. I also designed their CMP coffee packaging. Still in the works in design and development are Café Halazia's wide range of products, uniforms and corporate stationery. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1691248893958-SMT2F6ZYZ645EDT2SR3Q/2023+future+Retail+Pop+Up+Concepts.png Retail / Events / Experiential / Environments https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1684173216082-4Y642DC0I2G8DM0S4QNM/2023+Crane+Game.png Retail / Events / Experiential / Environments // role: ACD // co: Comcast // interactive Enter the realm of innovation with our interactive X10G Network EduGame, a groundbreaking experience meticulously designed to captivate and immerse consumers like never before. It's not just a game; it's a gateway to extending consumer engagement, forging real-time connections that bind brand and consumer in an unbreakable bond. I presented a visionary 360-degree omnichannel strategy, a masterful blueprint that answered the call to introduce the thrilling rollout of the X10G Network. This is no ordinary product launch; it's a spectacular journey into the future of connectivity and engagement, where every moment counts, every interaction matters, and the thrill of the game leaves consumers spellbound and craving more. Get ready to embark on an electrifying adventure that redefines brand-consumer relationships. In a quest to eradicate any hint of ambiguity and provide consumers with crystal-clear clarity regarding the distinction from bandwidth speed, I embarked on a design journey of utmost precision and depth. https://images.squarespace-cdn.com/content/v1/580b90588419c2373e657191/1684186719607-QJNQYLVR49K5C8OORMW3/2023-Crane-Game-2.gif Retail / Events / Experiential / Environments // role: ACD // co: Comcast // interactive The result? An educational, interactive crane game concept that stands as a testament to innovation and user engagement. This concept is not confined solely to the immersive realm of in-store Passion Tower displays; it also seamlessly extends its reach into the palm of your hand as a captivating take-away experience on mobile devices. Each aspect of this concept has been meticulously crafted, from the visuals to the intricately designed gameplay, all geared towards elucidating the key differences and intricacies, ensuring that consumers not only understand but also appreciate the nuances involved. My mission is to drive robust engagement and infuse an element of entertainment into in-store foot traffic. Here's how it works: Once consumers sign in on their mobile devices, they assume the role of the crane operator, commanding it to grasp orbs that hold intriguing facts about the 10G Network. 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