Retail, Events, Experiential, Environments

X10G Network Interactive AI EduGame

Dive into innovation with our interactive X10G Network EduGame, an immersive experience designed to captivate consumers like never before. It's more than just a game; it's a tool to enhance consumer engagement and forge lasting connections between brand and consumer.

This concept isn't limited to in-store displays; it extends to mobile devices, offering a captivating takeaway experience. Every aspect, from visuals to gameplay, is carefully crafted to elucidate key differences and nuances, ensuring consumer understanding and appreciation.

My goal is to drive engagement and entertainment in-store. Here's how it works: Consumers sign in on their mobile devices and become crane operators, collecting orbs containing fascinating facts about the 10G Network. After each play session, they receive a tangible reward.

Digital Video Signage, Motion Graphics, In-Store Retail Environments

In my role as Associate Creative Director (ACD) overseeing Print, Digital, and Interactive projects, I held the responsibility for managing all XC digital creative initiatives across both in-store and online platforms, catering to English and Spanish audiences. I led a talented team of three digital designers, providing them with creative direction, conducting design sessions, and precisely reviewed and approved their work.

Our collaborative efforts extended to brand partnerships with industry giants such as Apple, Samsung, and Fandango, as well as internal agency clients. My primary focus was on ensuring that our team remained creative and adhered to a consistent application of co-branding principles and guidelines.

To accommodate various display sizes, including standard, L1, KOP, and passion towers, my designer and I meticulously versioned all final designs, ensuring a seamless and visually compelling experience for our diverse audience base and adhering to brand guidelines.