UX, UI, Human Centered Design, IA, Visual Design System, AI, Product Design, Wireframing, Prototype

IKIO-Wellness Product Case Study

[Iki o suru / 息をする / To breathe]

My vision for this product IKIO is to act as a comprehensive global wellness guide and daily life tracker, beginning from the teenage years through adulthood and beyond. It aims to promote mental health awareness offering valuable insights to develop healthy coping mechanisms for tackling everyday obstacles and building lifelong skills.

This case study outlines my approach to developing this product, encompassing personas, human-centered design, flowcharts, competitor analysis, mood boards, visual design systems, UI patterns, wireframes, interaction design and prototypes.

Ikio goes beyond being just an app; it also ventures into the wellness, skincare, and beauty market. The brand offers organic, plant-based, and vegan products that are cruelty-free and designed to restore and balance your skin.

APEX365 is a leading brand of premium multivitamins and supplements that prioritizes your health, well-being, and personal development. It is committed to setting the standard in the vitamin industry by focusing on high-quality, safe, and effective products, aiming for industry leadership.

As the Creative Director, the goal is to establish a comprehensive visual brand identity and design system that embodies APEX365's core message. This includes emphasizing how the brand’s multivitamins support the body’s needs for optimal survival, growth, and performance, thereby enhancing overall wellness and health with daily use, 365 days a year.

The strategic use of a vibrant color palette and modern typography, paired with thoughtfully curated photography, creates a dynamic and powerful visual aesthetic. This holistic approach is consistent across various mediums, including print, digital, social media, and e-commerce platforms, ensuring a cohesive and impactful brand presence across all touchpoints.

Colgate-Smile, It’s Your Superpower Campaign

The media landscape has perpetuated an idealized version of the perfect smile, causing 68% of Gen Z to feel pressured about their smiles negatively impacting their confidence and metal health. Colgate aimed to challenge these beauty stands and encourage people of all ages to embrace their unique smiles.

As Creative Director on this case study I design a series of visual commutation assets that span across print, digital and social media ads. I leveraged photography of young adults from all parts of the world with unique and diverse range of smiles to celebrate differences, beauty in individuality and share their personal stories in promoting health equity.