Retail, Events, Experiential, Environments
As the Creative Director, I had the privilege of collaborating with Taiso, a prominent Japanese retail corporation known for its trend-forward merchandise offered at affordable prices. This project presented an exciting creative challenge, allowing me to help elevate their current brand, explore innovative graphic icons and concepts, and ultimately integrate them into a refreshed design system for the Shop More Campaign.
I led this creative journey, crafting a detailed and curated series of custom icons and graphic marks designed to captivate audiences across all platforms. These versatile elements were engineered to maintain their impact and vibrancy, no matter the size they were displayed at. By seamlessly blending product shots with dynamic talent photography, I produced a burst of vibrant, eye-catching visuals that left an impactful mark on every medium—whether it be in print, larger-than-life out-of-home (OOH) displays, the realm of online marketing, the immersive world of retail, or the ever-evolving landscape of social media promotions.
My creative vision include a vibrant tapestry to feature unbeatable bargains. In my designs, I aim to capture the essence of delight and convey the resounding message that Taiso's offerings cater to a wide spectrum of individuals. To showcase the promise of remarkable deals that are readily accessible for everyone.