Case Study / Brand Exploration + Design
This project serves as a comprehensive case study and brand exploration, showcasing my creative journey in developing a distinctive logo identity and a comprehensive set of social media assets. These assets have been meticulously designed to cater to a wide range of platforms, including print materials, digital interfaces on desktop computers, and mobile devices. Throughout this process, I've delved into the intricate nuances of brand identity, design system, UX/UI and AI aiming to create a cohesive and engaging visual presence that resonates with the target audience across various media channels.
This program introduces an exciting online event, where consumers have the unique chance to access Mazona's product range at highly attractive, discounted prices during their Monster Deal Days. Additionally, it includes enticing collaborations with other prominent brands. During this exclusive period, shoppers can explore a diverse collection of Mazona's offerings, all while benefiting from exceptional deals, and they can also take advantage of enticing partnerships that enhance their shopping experience with a variety of valuable choices and opportunities.