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JENNIE POON

Creative Director // Design Lead

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Entertainment

Keyart, On, Off-Air, Broadcast, OOH, Photoshoots, Events

My career launched in the world of Entertainment Broadcast, leading me to Los Angeles to chase cool opportunities and hone my expertise in this industry. Although I eventually returned to the heart of New York City, my passion for entertainment remained prominent. Over the years, I have had the honor of immersing myself in an extensive array of projects within this area, collaborating with prestigious companies such as A+E Networks, HBO, Showtime, and NBCUniversal, among others.

In my roles, I have undertaken a vast spectrum of responsibilities. I have built strategic connections and devised comprehensive 360 campaign strategies. My creative endeavors include designing captivating key art and show logos, crafting impactful out-of-home (OOH) advertisements, and executing engaging digital and social media promotions. I have also produced compelling video content, print materials, Upfront presentations, and live events. Navigating both on-air and off-air projects, I have directed photoshoots, collaborated with talented professionals, and organized unforgettable end-to-end experiences. My journey in entertainment has been marked by a commitment to excellence and a passion for visual storytelling that resonates across diverse media platforms.

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Jennie Poon © 2024 All rights reserved.