Us Weekly Magazine - As the Design Director at US Weekly Magazine, I collaborated with various entertainment, beauty, and consumer brands, creating custom designs and unique type treatments. I managed fashion photoshoots, produced print and digital assets for events, and ensured seamless file delivery and approval of printed materials before publication.
A+E Networks, CNBC - I've led numerous print projects, carefully tailored for effective visual communication in promotions, marketing, show/network announcements, and events. Each project involves custom design creation, fine attention to detail, and management of aspects like paper selection, mechanical development, printing techniques, and prepress. From ideation to delivery, I ensure seamless alignment of color, typography, and production techniques for impeccable results. This work merges creativity with precision to deliver outstanding visual communications.
Logo Designs - Brand identities createdfor select clients that range from start ups, tech and Pharma.
Athos Energy Drink -The creation of Latin music icons Nicky Jam and Manuel Turizo, this energy drink blends elements of Greek mythology with a modern aesthetic utilizing AI technology to create the visual branding from print, digital, video and social media.. It promises a 100% natural, health-conscious formulation, free from any artificial additives.
Custom Promotional Packaging - These innovative conceptual creations serve dual purposes: promoting music albums and influencer kits. They are meticulously designed to function as both marketing tools and artistic installations. Featuring intricate die cuts and fluid paper crafts, these packages transform into visually stunning pieces that captivate and engage viewers. The strategic design ensures they not only promote the intended product but also stand out as unique art forms, merging the worlds of commerce and creativity in a seamless blend.
Influencer Concept Kit - An exciting new KPOP artist is dropping a highly anticipated album, and to celebrate, a limited edition Luxury Album Kit is available for promotions. The kit includes a premium mini vinyl player and turntable, which are compact, stylish, and deliver high-fidelity sound, along with a deluxe headset that offers superior audio quality with a comfortable, portable design. Additionally, the kit features a photobook filled with exclusive, high-resolution images of the artist, collectible photo cards showcasing various artist styles, a personalized notecard with a message from the artist, and custom-designed coasters with anime artwork inspired by the artist.
Athens themed promo kit, gifted to executives along with a company trip to Greece, features minimalist design with stunning imagery and clean typography, housed in a custom box. The logo design, incorporating an iconic Greek motif, is foil stamped and carries through the print elements. It includes a 25-page pamphlet and an iridescent cobalt trifold itinerary. Heavyweight textured paper was chosen for inserts and the box. I flew out to LA on press check and packaging production.
SVOD (Subscription Video On-Demand) title showcase project, a collaboration between Netflix and A+E Studios, features inserts highlighting talent and providing show summaries. Housed in a metallic binder with a strong embossed logo, it presents the content effectively.
EMMY® mailer highlighted top shows of the year, including Vikings and The World Wars. I designed a custom silver foil-stamped quad-fold with 3 discs, featuring key imagery from Vikings and photography from The World Wars and Counting Cars. It included a bellyband and 2 insert cards. The project required extensive effort and coordination, culminating in impressive printed results.
CNBC produced sales and promotional brochures featuring custom die-cut tabs, spiral binding, and a matte varnish cover stock.
A+E Network produces one sheets specifically crafted for use by the sales and marketing teams to promote and network broadcast show materials.
JP Morgan Chase and A+E Networks for the annual Corporate Challenge race event, where I designing the tee shirt as well as digital and printed materials.