Experiential Design // Interactive // Immersive
As a Creative Director, my fervor lies in skillfully crafting narratives and storytelling elements to produce visually compelling and interactive immersive experiences. These experiences transcend various platforms, encompassing stage, digital, retail, social, and out-of-home mediums.
Showcased are a diverse array of projects that have afforded me immense satisfaction in their creation.
Good Annie - is 360 Social Marketing Campaign, I directed and led efforts to showcase the brand's unique essence—a tribute to Y2K fashion with carefully curated luxury and reclaimed items. My role involved devising a comprehensive strategy across social media platforms like Facebook, Instagram, TikTok, and Twitter, crafting visually compelling content to ignite consumer engagement. These visuals leave a lasting impression beyond digital realms, ensuring Good Annie's story resonates across all mediums.
CAFÉ HALAZIA - is in located in Incheon, South Korea. I crafted a captivating brand identity for our immersive coffee house. From online aesthetics to print materials, every detail was curated to immerse customers in a sensory experience. This café, inspired by South Korean coffee culture, offers a luxurious yet inviting ambiance, empowering patrons to customize their coffee. Anticipation for our grand opening will be built through teasers across social media platforms, ensuring a cohesive brand image. All Utilizing AI, AR and VR technology.
Season Noir - is a high-end South Korean clothing and lifestyle brand. In my role as Creative Director, I orchestrated a comprehensive 360-degree marketing strategy encompassing brand promotion, retail initiatives, and digital out-of-home campaigns. Leveraging immersive AI and AR technologies, we created captivating experiences for our audience across various platforms.
Dreamcloud.SK - is a DJ venue where I curated and created an immersive experience by integrating motion design and video installations to complement the music playlist.
DJ RAV - sought a creative concept, aesthetic, and atmosphere for their tour. I was responsible for designing printed materials, digital, social and video monitor graphics to complement the music.
MIROH -The venue is a conceptual community space that integrates advanced AI, AR (augmented reality), and MR (mixed reality) technology to create immersive experiences for its visitors. The venue is designed to accommodate a variety of events, ranging from small gatherings to large-scale functions and shows. It provides a dynamic environment that blends physical and virtual elements, allowing attendees to interact with the space in innovative and engaging ways. This high-tech venue offers state-of-the-art facilities for concerts, exhibitions, conferences, and other events, seamlessly incorporating AI and AR/MR technologies to enhance the overall experience. By combining cutting-edge technology with creative design, the venue aims to provide guests with a unique and memorable experience for any type of event.